How to get more Google reviews
Ask every recent customer at the right moment, with your direct review link and a short personal message. Steps, a template and a real example.
Marketing playbooks
One marketing job per page: a straight answer, the steps by hand and in Wirk, and an example of the finished work you can copy.
Get found
Show up when people search for what you sell.
How to post on your Google Business Profile
What to post on your Google Business Profile, how often, and how to write updates, offers and events that get calls and visits. With examples.
How to write a blog post that ranks on Google
Pick a question your customers search for, answer it better than the pages already ranking, and structure it clearly. Steps, a brief and an outline.
How to create local landing pages for each city or area you serve
Build one genuinely useful page per area you serve, with local details, prices and proof, so you show up for 'near me' and city searches.
Win customers
Paid campaigns that bring in buyers and enquiries.
How to set up a Google Search ads campaign
Track conversions, group tight keywords, write ads that match the search, add negatives and start small. With an example ad group and copy.
How to run Facebook and Instagram ads for a small business
Pick one objective, set up the Pixel, start with broad targeting and 3–4 strong creatives, and give it time to learn. With an example campaign brief.
How to get better leads from Facebook lead ads
Use a higher-intent form, an intro that sets expectations, and multiple-choice qualifying questions, then reply within minutes. With an example form.
Bring them back
Repeat sales from people who already know you.
How to win back customers who stopped buying
Spot customers going quiet early, send a personal message with a reason to return, and follow up once. With a win-back email and WhatsApp example.
How to send a WhatsApp offer to your customers
Send only to opted-in contacts, use an approved template, keep it short with one clear action, and don't overdo it. With an example offer.
How to write a monthly email newsletter people actually read
One main story, two or three short useful items, one offer and a personal sign-off, sent on a regular day. With a full example newsletter.
How to send abandoned cart emails that bring shoppers back
Send a helpful reminder with a link straight back to their checkout within hours, then one follow-up. Timing, rules and two example emails.
Plan content
A steady plan of posts, dates and stories.
How to plan a month of social media posts
Choose 3–4 content pillars, set a realistic number of posts a week, map dates and offers, then batch-write. With a full month plan example.
How to build a marketing calendar around holidays and shopping seasons
List the holidays and shopping moments that matter in your markets, rank them, and plan each big one weeks ahead. With an example calendar.
How to make festival greeting posts for your business
Plan greetings for the festivals your customers celebrate, keep them warm and on-brand, and don't turn every greeting into a sale. With examples.
How to make Instagram Reels for your business
Start from one idea, hook people in the first seconds, show the real thing, add captions, and post consistently. With a full Reel script example.
How to write LinkedIn posts as a founder
Post from your own experience, open with a strong first line, make one point per post, and keep a steady rhythm. With three example founder posts.