Wirk

Nothing goes out without your approval

Strategy pack

Your marketing strategy, written for your business on day one

Paste your website. Your AI CMO researches your business, customers and competitors and writes seven short strategy docs. Every post, reply and campaign it makes follows them.

How it works

  1. 1

    Tell us about your business

    Add your website when you sign up. We read it, then research your customers and competitors on the web.

  2. 2

    Read your seven docs

    Product and offer, customers, positioning, competitors, brand voice, content strategy and a 90-day growth plan, each short enough to skim.

  3. 3

    Keep it yours

    Rewrite any section yourself or with the AI, or ask your AI CMO in chat to update a doc when something changes.

What you get

Researched, not made up

Facts come from your website and a web search, with the pages it used listed. Guesses are marked as estimates.

Customers and objections

Two to four kinds of customer, what each needs and what holds them back from buying.

Competitors, fairly

Three to five competitors, with what each does well and poorly, so you know where you can win.

A one-line positioning

What makes you different, in one sentence your posts and ads can use.

A 90-day plan with the tools

Goals and the first ten things to do, each linked to the recipe, workflow or screen in the app that does it.

Read by every AI feature

Chat, workflows, inbox replies and the planner all get a short summary, and the full docs when they need them.

Templates to start from

Ready-made workflows that ask a few questions and do the rest. You can also just ask in your own words.

See all templates

Questions

How much does it cost?

It uses credits: usually about 800, never more than 1,500. You see the estimate and confirm before it starts. Rewriting one section with the AI uses about 40.

Does it replace my brand voice?

No. The brand voice in your Brand kit always comes first. The strategy adds do's, don'ts and sample lines, and only fills the Brand kit voice when it's empty.

Can I change it?

Yes. Edit any section by hand, rewrite it with the AI, or refresh the whole pack when your business changes.

How long does it take?

About two minutes. It runs in the background and you get a notification when it's ready.

Try it with your own business

Connect your accounts, ask for what you need, and approve it before anything goes out.

Invite-only beta. We're letting people in gradually.