How to post on your Google Business Profile
Open your Business Profile on Google, choose 'Add update', 'Add offer' or 'Add event', add one clear photo, a short message and a button such as Call, Book or Order online. Post something genuinely useful once a week or so: a new product, a seasonal offer, an event or opening-hours news.
Why it matters
Your Business Profile is often the first thing people see when they search your name or 'near me'. Posts show up on that profile in Search and Maps, so a recent post tells people the business is open, active and worth visiting right now.
Posts are free, quick and sit right next to your phone number and directions. A good offer or event post gives someone who is comparing two places a reason to pick you today.
Google doesn't publish exactly how posts affect ranking, so treat them as a way to convert the people who already found you, not as a ranking trick. Accurate hours, categories, photos and reviews still matter more.
How to do it by hand
Decide the type of post
Use an update for news (a new dish, a new service, a holiday schedule), an offer for a discount with dates and terms, and an event for something with a start and end time, like a workshop or a live music night.
Pick one strong photo
A clear, bright landscape photo of the real product, place or people works best. Avoid text-heavy graphics: they get cropped and are hard to read on phones.
Write it like a shop window
Lead with the point in the first sentence (what, when, for whom), then one or two lines of detail. Posts can be up to 1,500 characters, but around 80 to 150 words is plenty. Include the price or offer if there is one.
Add the right button
Choose the action you want: Call now for urgent services, Book for appointments, Order online for food or retail, Learn more for a page with details. Link to a page that matches the post, not just your home page.
Publish and keep a rhythm
Post from the profile on Google Search or Maps (or the Business Profile Manager if you have several locations). Aim for about one post a week, and refresh offers before they end.
Check what worked
Look at your profile's performance view for calls, direction requests and website clicks after each post. Keep the kinds of posts that bring actions, and drop the ones that don't.
How to do it in Wirk
- Integrations → Social accounts → Add a network → Google Business, and sign in with Google.
- In the Google Business posts section that appears, pick Update, Event or Offer.
- Tick the locations (shown when you have more than one), write the text, and pick a button and its link (not available on Offer posts).
- Click Send for approval. Each location gets its own post, and each waits in Approvals until you approve it.
Example output
Example for a sample business
Three Google Business Profile posts for one week
Crumb & Kettle, a neighbourhood bakery in Manchester
An offer for a quiet weekday, an event, and a simple update about a new product.
Tuesday treat: any coffee and a cinnamon bun for £5, all day every Tuesday in March. Our buns are rolled by hand at 6am and baked in small batches, so they're still warm when the first school run comes past. Order ahead for collection and skip the queue. Offer valid Tuesdays 4–25 March, in store and for click-and-collect. One per customer.
Sourdough for beginners: Saturday 15 March, 9:30–12:00. Learn to mix, shape and bake a loaf with our head baker, Tom. You'll take home your own dough, a jar of our starter and a printed recipe. Six places, £45 including coffee and pastries.
New this week: a seeded rye loaf made with local flour from a mill near Bury. Dense, nutty and great toasted. Baked Wednesday to Saturday, while it lasts.
Written by our team for a sample business, not generated by Wirk
Template to copy
Offer post
[Offer in a few words]: [what you get] for [price or discount], [when]. [One or two lines on why it's good: freshness, quality, who it's for.] [How to get it: visit, order ahead, book.] Valid [dates]. [Short terms: one per customer, in store only, etc.]
Common mistakes
Stuffing keywords into posts
Lines like 'best bakery Manchester cheap cakes near me' read as spam to customers and don't help. Write for the person standing outside deciding whether to come in.
Text-heavy images
Posters with lots of writing are cropped on the profile and unreadable on phones. Put the words in the post text and let the photo show the real thing.
Offers without dates or terms
An offer with no end date looks stale within a week, and vague terms cause arguments at the till. Always add dates and the basic conditions.
Posting phone numbers or links in the text
Google's content policies can reject posts with phone numbers in the description. Use the button for the call or link instead.
Questions and answers
How often should I post on my Google Business Profile?
About once a week is a sensible rhythm for most small businesses. It keeps the profile looking active without turning into a chore. Post more often around busy seasons or events.
Do Google Business posts help ranking?
Google hasn't said that posts directly improve ranking. They help the people who already see your profile choose you, which is where calls and visits come from. Reviews, categories and accurate details matter more for ranking.
Why was my post rejected?
Common reasons are phone numbers in the text, misleading offers, restricted products, or images with too much text. Remove the phone number, simplify the image and resubmit.
Can I post to several locations at once?
Yes, if your locations are in one Business Profile group you can post to several from the Business Profile Manager. Adjust details like opening times or prices for each location.