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Recipes

Your marketing routine, switched on in one click

Recipes are ready-made routines your AI CMO runs for you: a brief every morning, today's post, replies to every message, cart rescue, an evening ad check, a plan on Monday and a report on Friday.

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How it works

  1. 1

    Pick a recipe

    Each one says what it does, when it runs and what it needs connected.

  2. 2

    Answer a few questions

    The time, the channels and your targets. Sensible defaults are filled in.

  3. 3

    Let it run

    It runs on its own. Anything public or paid still waits for your approval.

What you get

A daily brief

What happened overnight, what needs you today and the plan, in one message.

Cart rescue and win-back

Shoppers who left something behind, or haven't been back for a while, get a timely nudge.

Ad guard

An evening check of your ads against your targets, with changes suggested for you to approve.

Templates to start from

Ready-made workflows that ask a few questions and do the rest. You can also just ask in your own words.

Planning

Monthly content calendar

A month of posts per handle from your pillar mix, product feed and upcoming occasions.

See template
Inbox & reviews

Reply to a review

A professional response to a Google / TripAdvisor review that addresses specifics and never argues.

See template
Inbox & reviews

Reply to comments

Paste a batch of comments; get a reply for each, flagged when it should be hidden or escalated.

See template
See all templates

Works with

ShopifyKeeps your customers, orders, refunds, abandoned checkouts and products in Wirk, so journeys can thank buyers, win back lapsed ones and recover carts.Meta AdsCreates Facebook and Instagram campaigns and post boosts, paused, from the campaign templates, and reports how they do.SlackSends results and approval requests to a Slack channel, and lets you chat with the assistant in a direct message.

Related features

Approvals

Nothing is posted, sent or paid for until someone on your team approves it. Posts, replies, ad spend and budget changes all wait in one Approvals list.

Inbox and replies

Comments, DMs, Google reviews and WhatsApp chats in one inbox. The AI sorts each one, spots likely buyers and drafts a reply for your team to approve.

Revenue by channel

Each order is credited to the campaign or journey message that led to it, or to ads, social or organic, so you see revenue by channel, minus refunds.

Questions

Can I change what a recipe does?

Yes. Each recipe asks a few questions, and you can change the answers, pause it or turn it off at any time.

Will a recipe post or spend without asking?

No. Recipes prepare the work; posts, messages to customers and anything that spends money wait in Approvals.

Try it with your own business

Connect your accounts, ask for what you need, and approve it before anything goes out.

Join the waitlist

Invite-only beta. We're letting people in gradually.