Reviews and inbox · 6 min read
How to reply to Google reviews (with templates)
What to say to five-star, mixed and one-star Google reviews, what never to write, and templates you can adapt so every reply sounds human and helpful.
Marketing guides for small businesses
Practical, step-by-step advice you can use this week, from the team behind Wirk.
Team and process · 6 min read
A simple approval process for social media posts
Set up a light approval process for social media in a week: clear roles, what needs sign-off, a nine-point checklist, response times and client approvals.
Landing pages · 6 min read
Landing page checklist for tour operators
A practical checklist for tour and activity landing pages: headline, price, inclusions, cancellation policy, trust, forms, mobile, tracking and A/B tests.
Social media · 6 min read
How to plan a month of Instagram content in an hour
A five-step, one-hour method to plan a month of Instagram posts: review last month, choose themes, fill the grid, batch captions, then schedule and hand over.
Reviews and inbox · 6 min read
WhatsApp Business for enquiries: the 24-hour rule explained
What WhatsApp's 24-hour customer service window means, when message templates are needed, and a simple workflow for answering enquiries on WhatsApp in time.
Ads · 6 min read
Meta ads on a small budget: a safe starting setup
A cautious first setup for Facebook and Instagram ads on a small budget: tracking, spending limits, one campaign, a few ads, and how to judge results fairly.