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Inbox and replies

Every comment, message and review in one place, with the reply already drafted

Messages from your connected accounts land in one inbox. The AI works out what each person wants, marks the ones ready to buy and writes an answer your team can send with one click.

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How it works

  1. 1

    Connect your accounts

    Your social accounts, your Google Business Profile and your own WhatsApp Business number.

  2. 2

    The AI sorts and drafts

    Each new conversation is labelled (booking, question, complaint, thanks or spam) and gets a drafted reply.

  3. 3

    Approve the reply

    Edit it if you like, then approve. Complaints are flagged for a person to handle.

What you get

All channels together

Comments on Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Threads and Pinterest, plus DMs, Google reviews and WhatsApp.

Spots likely buyers

Each conversation is marked hot, warm or cold by how ready the person is to buy, so you answer the right ones first.

Tags and filters

Add your own tags to conversations and filter by them, by channel or by status.

WhatsApp Business

Answer people who message your own WhatsApp Business number. The inbox respects WhatsApp's 24-hour reply window.

Auto-replies only if you want them

Automatic replies are off by default. An admin can turn them on for safe kinds of messages, such as simple questions and thanks.

Review replies that never argue

Replies to reviews thank people, address the details and offer a direct contact when something went wrong.

Templates to start from

Ready-made workflows that ask a few questions and do the rest. You can also just ask in your own words.

Inbox & reviews

Reply to a DM

Draft a helpful reply to an Instagram / Facebook DM with the right product link and WhatsApp desk.

See template
Inbox & reviews

Reply to comments

Paste a batch of comments; get a reply for each, flagged when it should be hidden or escalated.

See template
Inbox & reviews

Reply to a review

A professional response to a Google / TripAdvisor review that addresses specifics and never argues.

See template
See all templates

Works with

Social accountsPublishes and schedules your approved posts to each network, and brings comments and DMs into your inbox.Facebook & Instagram (direct)Brings Facebook and Instagram comments and messages into your inbox, and shows how your posts did.Google Business ProfileBrings Google reviews into your inbox with a drafted reply, and publishes updates to your profile.WhatsApp Business (advanced)Brings chats from your WhatsApp Business number into the inbox, drafts replies and sends them after approval.

Related features

Approvals

Nothing is posted, sent or paid for until someone on your team approves it. Posts, replies, ad spend and budget changes all wait in one Approvals list.

Chat apps

Ask for posts, get results and approve work from Slack, Microsoft Teams, WhatsApp, Telegram or Apple Messages, with the same approvals and credits as the app.

Social posts

Captions, carousels, reel scripts and branded images for every network, each caption checked against its limit and approved by your team before posting.

Questions

Does the AI reply on its own?

Not unless an admin turns on automatic replies, and even then only for safe kinds of messages. Everything else waits for a person to approve.

What is the WhatsApp 24-hour window?

WhatsApp only lets a business send a free-form reply within 24 hours of the customer's last message. The inbox checks this before sending.

Do I need my own WhatsApp Business number?

Yes. You connect your own number through the official WhatsApp Cloud API, so customers talk to your business, not to us.

Which review sites are covered?

Google reviews come in through your Google Business Profile. For other sites, you can paste a review into the review reply template.

Can it reply in Arabic?

Yes. Replies are written in the customer's own language, including Arabic.

Try it with your own business

Connect your accounts, ask for what you need, and approve it before anything goes out.

Join the waitlist

Invite-only beta. We're letting people in gradually.