Wirk
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Preference centre

Let people choose, instead of losing them

Every message links to a page where people pick their channels, topics, how often and their language. Campaigns and journeys follow those choices automatically.

Join the waitlist See templates

How it works

  1. 1

    Set your topics

    Product news, offers, events: whatever you send about.

  2. 2

    Link it from every message

    Emails and texts carry a link to each person's own preferences page.

  3. 3

    Sends follow the choices

    Someone who only wants offers by email gets only offers by email.

What you get

Channels

Email, SMS and WhatsApp, each switched on or off by the person.

How often

Everything, or at most one a week or one a month.

Their language

Messages in the language they picked, when you have a version in it.

Templates to start from

Ready-made workflows that ask a few questions and do the rest. You can also just ask in your own words.

Email

Newsletter

A newsletter email from topics, deals or links, ready to send to your contacts.

See template
Email

Promotional offer email

An email announcing a sale, discount or special offer, with one clear button.

See template
See all templates

Works with

WhatsApp Business (advanced)Brings chats from your WhatsApp Business number into the inbox, drafts replies and sends them after approval.Twilio SMSSend SMS campaigns and journey messages from your own Twilio number, with delivery reports and STOP / HELP / START replies handled for you.

Related features

SMS campaigns

Send SMS campaigns and journey steps through your own Twilio or Gupshup account, with merge tags, a cost estimate before sending, STOP and HELP handled, and sending at each person's best hour.

Predictive scores

Every contact gets RFM, churn risk, predicted lifetime value and purchase likelihood, each with the reasons behind it, so you can target the right people.

Recipes

Ready-made marketing routines: a daily brief, today's post, replies to every message, cart rescue, ad guard, a weekly plan and a results report. Anything public or paid waits for approval.

Questions

Can someone still unsubscribe from everything?

Yes. One click unsubscribes from all marketing, and that always wins.

Does it need an account?

No. Each person opens their own page from the link in a message.

Try it with your own business

Connect your accounts, ask for what you need, and approve it before anything goes out.

Join the waitlist

Invite-only beta. We're letting people in gradually.