Wirk
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Customer 360

Know who's about to buy, and who's drifting away

Each customer's profile shows their orders, messages and visits, with scores worked out from what they actually did, and the reasons behind every number.

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How it works

  1. 1

    Connect your store and channels

    Orders, messages and site visits come together in each contact's profile.

  2. 2

    Scores update every night

    Recency, frequency and spend, churn risk, predicted value and purchase likelihood.

  3. 3

    Use them to target

    Build segments like "likely to buy" or "at risk" for campaigns, journeys and ads.

What you get

RFM

How recently, how often and how much each customer buys, compared with your other customers.

Churn risk

How long since they were last active, compared with their own usual rhythm.

Predicted value

What they've spent, plus what their pattern suggests for the next 12 months.

Templates to start from

Ready-made workflows that ask a few questions and do the rest. You can also just ask in your own words.

Email

We miss you email

Win back contacts who haven't bought or opened in a while, with a reason to return.

See template
See all templates

Works with

ShopifyKeeps your customers, orders, refunds, abandoned checkouts and products in Wirk, so journeys can thank buyers, win back lapsed ones and recover carts.WooCommerceKeeps your customers, orders, refunds and products in Wirk, so journeys can thank buyers and win back lapsed ones.

Related features

Revenue by channel

Each order is credited to the campaign or journey message that led to it, or to ads, social or organic, so you see revenue by channel, minus refunds.

Audience sync

Turn a segment into a Meta or Google customer list that keeps itself up to date every day, with only people who agreed to marketing and hashed before upload.

Shopify and WooCommerce

Bring a year of products, customers and orders from Shopify or WooCommerce into your contacts, then use them for cart rescue, coupons, scores and revenue reports.

Questions

Where do the scores come from?

From each contact's own orders, opens, clicks, replies and site visits. No outside data is bought or used.

Can I see why someone has a score?

Yes. Every score comes with the facts behind it on the contact's profile.

Try it with your own business

Connect your accounts, ask for what you need, and approve it before anything goes out.

Join the waitlist

Invite-only beta. We're letting people in gradually.