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Planning

Campaign brief

Objectives, audience, message, channels, timeline and KPIs for a launch or seasonal push.

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Free plan, no card needed. 1,500 credits every day.

What it makes

A written document you can read, copy and download

Before anything goes out

It makes a document for you to read and use. Nothing is posted or sent by this template.

What it costs

Usually 900 to 3,800 credits a run (1,000 credits cost about $1). Every plan gets 1,500 free credits a day.

Who it's for

What it asks you

Fill in what you know. Fields marked * are needed; the rest are optional and the assistant uses your brand kit where it can.

  • What are we promoting? *
  • Timing
  • Budget

Part of

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A full social strategy for one account (or the whole workspace) from its strategy profile, slot grid, KPI targets and the last 30 days of results.

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Use this template free

Sign up, answer a few questions and check the result before anything goes out.

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Invite-only beta. We're letting people in gradually.